Google+? The Social Dilemma, Artists Stop Using Social Media! 70/20/10 There is very little benefit to only sharing self-promoting posts on social media. Join and participate in groups. | Terms Interact with your fans on Snapchat – it’s the bomb! And if nothing else, behind-the-scenes photos also give you an opportunity to show off your personality. You just need to be active and personal. We’ve covered this topic in another guide, but here’s the lowdown – you need both. Hip hop artists or fans can use relevant hashtags to share or browse through music online. | thx @bmi & @AltNashville ✌ @Fender #sheshreds, — B R A N D Y Z D A N (@brandyzdan) August 21, 2018. Who knows: you could score a big-time follower or repost from an industry player through tactical tagging. Let’s dive in. Now, you won’t get much out of Bandcamp if you don’t work it. Steeve Ave Posted at 05:59h, 14 May. 8 top social media platforms for artists and designers. Pinterest? As musicians and artists, we all want the maximum exposure for our work, and we know social media is the #1 (free) way of getting our creations in front of people. Interact with the community. Social Media’s Role in the Music Industry Following in the footsteps of the microphone, the radio and the internet, social media is the newest revolution in the music industry. Carve out some time throughout the day to respond to fans, paying close attention to your notifications and mentions in the process. The music business has always had to react to change – new formats, new technology and new business models mean an industry in a constant state of transformation. Embed your tracks on your website or blog. Also note that you can send people from SoundCloud over to iTunes to purchase your music. When someone looks you up, they’re more than likely going to find your social profiles via Google or through Facebook, Instagram or Twitter. It’s well-documented that tagging serves as a way to instantly increase the visibility of your posts on Facebook, Twitter or Instagram. And although imagery certainly matters, it’s perhaps most prudent to make sure that you never let your profiles gather cobwebs. For the sake of building up a base or rabid followers and getting discovered by new ones, understanding the in’s and out’s of social media for musicians is a matter of “when,” not “if.”. Feel free to bug him on Twitter or check out his website ( This gives you the opportunity to get personal, showcase your music, let your fans in on an inside joke, show behind-the-scenes content and so on. But don’t get carried away. We’ve. It seems more people are growing wise to the fact that creating playlists can help them. Advertise. Reposting these photos is a subtle yet significant way to create a stronger connection with your audience and let them know you’re listening to them. Artists need to have a social media presence because they need to be able to act accordingly to the responses and feedback from their followers. If you want that sort of professional vibe for your profile without hiring a designer, don’t fret. #yyys #allpointseast #london ⚡️⚡️ our beating heart for you! Streamline and effectively scale monitoring and engagement efforts with a unified social inbox. They are no longer the middle man between the artists and their fans because the creation of music related social media … Join and participate in groups. Upload videos to Facebook (in addition to YouTube). The fact that you can cross-post to sites like Facebook, Twitter and Tumblr directly from Instagram is also cool. Networking for new gigs. That’s a significant gap. You’d be an idiot not to take advantage of Facebook Live! Reddit? Don’t get me wrong, social media is useful and you should have an online presence if you’re an artist or business. Either way, responding and retweeting shows that you’re listening to them. Use Facebook Live and advertise your top performing posts. Interestingly, people are using different social platform for different music-related activity and content. Music social network for music lovers, artists, bands, musicians and more! Editor’s Note: Peter Åstedt has been working in the music industry for over 30 years. have your Facebook posts automatically posted to Twitter) there’s still value in leveraging the platform. When it comes right down to it, Twitter is easy, accessible and fun. But if I was just getting my start in music today, I would put more energy into Facebook, Twitter and YouTube than Instagram. So, if you’re planning to document your journey as a musician, interact with a lot of people and take a lot of photos, give it a whirl. If you keep at it, your efforts will pay off. If you’re playing the social media game, you need to be thinking long-term. But with over 800 million monthly active users and music fueling the vast majority of the content, TikTok could play a key role in your social media marketing strategy. You’d be an idiot not to take advantage of Facebook Live! Posting more regularly is not a bad thing, and yes, you can even share about the same thing multiple times (just don’t do this with consecutive posts). Here are the facts when it comes to social media versus email marketing… Social Media vs Email Marketing. Encouraging user-generated content in the form of tagged fan photos is a brilliant way to interact with fans and show them a bit of love, too. New song? Maybe they love your new song. That way, you can secure your username should you ever end up needing to build a presence on one of these sites. Your thoughtfulness is going unrewarded. Perhaps they have a question about your latest merch. You don’t want to clutter up their feeds with a ton of announcements or updates. Here’s a great example of Fall Out Boy’s cover photo promo, which scores bonus points by being visually striking as well.  Advertise. But one thing I will say is a lot of music bloggers won’t review your music unless you’ve uploaded it to SoundCloud. Posting new content doesn’t have to be a massive production, either. However, a smart social presence is undoubtedly the best way to grow your audience and fill space at your gigs. Last but not least, let’s talk about YouTube. Join 70,000+ professionals and become a better social media marketer. Uncover trends and actionable insights from social conversations to better inform marketing strategy. And if you’re laser-focused on building up your SoundCloud or Bandcamp presence, you might want to consider expanding your horizons to social platforms. That’s entirely up to you. We still want to hear from you, though. It was created by Mark Zuckerberg, CEO of Facebook, who originally created the platform to keep tabs on the hottest chicks on campus. Why social media marketing for musicians matters so much Make no mistake: social media isn’t some sort of silver bullet for musicians with stars in their eyes. Like, retweet and comment. Social media tips, tricks and strategic guidance, Access to Sprout’s most popular social resources, Training to help you get the most from Sprout, Advice from industry leaders to help you think differently, How to analyze and improve your marketing, A beginner’s guide to the most essential tools and features, How to create and track great social campaigns, Written by platform, because whatever Bandcamp decides, goes. While YouTube streaming isn’t exactly a cash cow, simply being there is totally worth it. Soundcloud is an enormous community of artists and one of the best platforms to share tracks, receive feedback, build a fan base, and find other … If you want it to promote your music, there are plenty of opportunities to take advantage of. Since musicians are often so busy, you need to make the most of your time spent marketing. For instance, if you write a lot of guitar music, you could have a playlist called “Great Guitar Music” that features all your favorite artists. If they end up closing their doors, your account will be gone. Through creative promotions and sales, you can hawk your merch via social with no shame. These numbers blow the likes of SoundCloud and Bandcamp out of the water. While you might not think of YouTube as a traditional social network, the platform’s insanely active community tells an entirely different story. There are tons of image creation tools out there like Canva that can help you create your own banner, tour announcement and everything in-between.  Advertise. Stormzy’s climb to fame was a prime example of how the power of social media can transform an artist from rapping in a park to performing mainstage at some of the biggest festivals in the world, all from going viral on social media. Try to grow your followers, and don’t stop posting fresh content. Also remember that your fans can be a fantastic source of content themselves. Social Media platforms have given musicians more control over the distribution of their music and through the use of services such as Bandcamp, many artists now have the option to bypass the industry conventions completely. Do Not Sell My Personal Information, Make your profile or bio link count by always pointing to your latest promotion (think: new song, album, tour or merch), Ensure that any and all profile information is accurate and up-to-date including tour dates or events, Boosting brands (think: instruments or clothing) that you can show off in your performance photos, Shouting-out a venue where you’re performing, Highlighting fellow musicians you’re touring with or someone whose song you’re covering. Once an account is created, it requires the same attention as any IRL relationship. Interact with the community and comment on other people’s tracks. Drive strategic decision making across the business with access to rich social data and analytics. Post Views: 1,426 By optimizing your profiles from the word “go” and always having fresh content in mind, managing your accounts becomes second nature. This might seem like a no-brainer, but don’t overlook the importance of going back-and-forth with fans. Share something new (music or audio), once per week if possible. You may have a different perspective on this matter, and that’s okay. I know, I know. Facebook is still the undisputed king in the world of music promotion. As an independent artist, you want every post to have as much reach and engagement as it possibly can, regardless … The aforementioned article contains information on how the music industry has fundamentally changed for artists, specifically niche artists, in addition to an array of tips and tricks. You created a Facebook account to connect with your friends. If I was told I could only use one social network to build my music career, I would choose YouTube. And, generally you won’t experience any backlash for making mistakes early on. If I was told I could only use one social network to build my music career, I would choose YouTube. Brent Barnhart is a professional writer and content critic. Let’s get straight to the point! Share your posts on your fan page to your personal profile. This is what YouTube is all about. 1. That’s a lot of information to pack into such a small space, but you can make it happen by being economical with your copy and choosy with your links. And, you can use them to promote your music if you so desire. By D4 Nguyen July 13, 2016 March 12th, 2020 Facebook, Instagram, Social Media, Twitter. That can help you reach a lot of people with your music. On any given day there are a million must-do’s and hardly enough hours to get them done, right? Creating a regular stream of content can help you engage your audience and grow your following. Learn best practices. Be a real person and interact with others. Yet, they don’t seem interested in buying the whole thing. P.S. Use other social networks, your website and your email list to direct traffic to your Bandcamp page. How to succeed on Facebook: Post something new, several times per day if possible. Now, you can’t have a fan page without a profile, so that’s a moot point. You’ve got to be on Instagram – they just launched IGTV! As a result, you need to squeeze the most you possibly can out of your schedule. After claiming the social media throne from Myspace, they are still the best way of effective promoting your music. No Comments. If I were you, I would go to where the fans are. Oh, and bear in mind that social selling is totally fair game for musicians. Photo Credit: Noiseporn By William Glanz. I know what a lot of other musicians and experts out there are saying. Yes, it is a lot of noise. Especially if you’re an up-and-comer, covers a long-term way to expose yourself to an audience that’s unfamiliar with your work. Your email address will not be published. Before worrying too much about content or creative touches, you need to ensure that your profiles tick the following three boxes: The beauty of social media for musicians is that you have tons of creative freedom beyond these three points. In 2018, we don’t have the usual gatekeepers who decide whether you receive the mass exposure your music deserves, you can now be in complete control of your online music … Just avoid the common trap of building a huge following on one platform and not collecting people’s email addresses on the backend. Advertise. Be a real person and interact with others. Some examples of smart tagging include: Last night. Musicians sometimes ask whether they should have a profile, fan page, or both. Instagram is a great place to get a lot of engagement on your visual content, I can’t argue with that. T hese tips for a sure-fire way to get attention from fans so get ready to g et your social media hot and up to date.. Social media can seem overwhelming, but knowing how different platforms can serve you … Unfortunately, us musos are also on a budget and need to be very shrewd about how we manage our finances. What do you think is the biggest challenge of social media for musicians? To start, make sure that your video descriptions are fully filled out including tags and links. In an industry where competition is so cutthroat, having pristine profiles out there lets people know that you’re anything but an amateur. Start conversations. What is social music? Upload videos to Facebook (in addition to YouTube). If they choose to shut down your account, you can’t do anything about it. Post something new, several times per day if possible. In your video description, you can add links to anything you want, including your website, your music on iTunes or Spotify, your latest review, or anything else you can think of. That takes a bit of pressure off, doesn’t it? Music artists, here are 5 Ideas on What to Post on Social Media. Shares ... Burberry, Sony Pictures, Viacom, M&C Saatchi, Warner Music, Tate, Discovery Networks and VICE to use it as a recruiting tool. Doors at 7! You can decide whether to allow your audience to stream your music. For artists, Social Media is more than a profile with a bio and a link, it’s an extension of the authentic creative self. In the guide below, we’ve outlined the best practices of social media for musicians including how to set up your profiles and come up with a content calendar that totally kills it. It seems more people are growing wise to the fact that creating playlists can help them get more views for their videos, but I would say it’s still a bit underutilized by musicians. But so long as they exist and you’re in good standing with them, there’s plenty to like about Bandcamp. You can get plenty of people looking at your stuff just posting to Facebook. As far as the social networking aspect is concerned, people can follow you and share your music on their favorite social networks. However, a smart social presence is undoubtedly the best way to grow your audience and fill space at your gigs. Love 4. How to succeed on Bandcamp: Publish new music on an ongoing basis. The answer is simple – you should not do more than you can do well. Plus you can access a free social media calendar template below, to help you plan, organise and share awesome posts. Vary up your content – graphics, photos, videos, quotes, etc. Local Love - the social media podcast: Tune in with music artist and digital marketing whiz Laura Semple to get your dose of marketing news and tips for music artists and freelancers. A lot of musicians ask me how many social media sites they should be on. You can even let Sprout’s ViralPost choose the best posting times for you, so you get the most out of all of those photos and posts you’ve curated. Instead, we’d like to direct you to our post on How social media has affected the music industry. Atlanta tonight at the @masquerade_atl with @lemuriapop & @mikeyerg!!! Home sweet home in Tennessee for 72hrs… But Georgia’s always on my mind #raycharles Social media is a great way for a musician to gain exposure. The common thread between many of the biggest musical names on YouTube? That goes for all social networks, by the way. social media and mass music streaming platforms. If I was constantly taking interesting photos and always out and about, then maybe Instagram would make more sense as an early rollout. As such, there’s no need to be shy about whatever is new in your world. Case in point, this cover of the Cranberries’ “Zombie” amassed nearly 130 million views within the span of six months. Another way to look less “amateur hour” on YouTube is by optimizing your videos’ thumbnails. a few tix left for some of our upcoming shows with the amazing @lizzobeeating – get em while u can, A post shared by HAIM (@haimtheband) on Apr 19, 2018 at 2:59pm PDT. Want to learn how to do that? by Hozho on January 29, 2018 January 29, 2018. Whenever I talk about social media with musicians, inevitably the topic of Instagram comes up. Get focused and stay focused. | But your profile can absolutely be leveraged to promote your works too. Using a stylized band photo, Weezer’s Twitter bio highlights their latest album, singles, fan store and tour dates. This is more of an artistic tip versus a purely social one but it deserves your attention regardless. Otherwise, I would add it into the mix later. Since YouTube gives you plenty of real estate in video descriptions, feel free to highlight as many promotions or social profiles as you see fit. But as far as musician-oriented social networking is concerned, it’s still a good place to be. Tweet several times per day. Well, that’s one way to use Facebook. Some simple overlay text is a subtle yet significant way to make your videos stand out from the crowd via search. As the social media landscape develops, musicians must learn how to navigate these channels if they want their careers to reach their full potential. You’ve got to be on Instagram – they just launched IGTV! Interact with other people’s photos (say something of substance – don’t just say “great photo!”). You can use the Sprout Social Calendar to plan posts in advance. So, while there is a bit of weirdness going on, Twitter is still a good place to be as a musician. It’s still more of an eCommerce platform than a social network. Use the embed code to put your releases on your website and get your fans to do the same. Since people are more familiar with YouTube versus music-specific sites like SoundCloud or Bandcamp, having your music present on the platform flat out makes sense. It works a bit like SoundCloud, except there’s a greater emphasis on getting people to buy your music. Perhaps one of the biggest benefits of SoundCloud is that you can embed the player anywhere on the web, whether on a website or a blog. Although tags might not seem like a big deal, anything you can do to get more eyes on your profiles is a point in your favor. © Copyright 2020 Sprout Social, Inc. All Rights Reserved. The Shocking Reality, Social Media For Musicians, An Overview For Beginners, How To Safeguard Against The Fast-Changing Social…. Trust me – most people aren’t seeing your posts anyway. When he's not battling the latest buzzwords, you can often find him strumming the nearest guitar. Social fan pages aggregate media from all your social accounts into one engaging, promotable page. But if you can’t get people to click on the link in your profile, you’re going nowhere fast. So, it’s a little uncertain as to whether it’ll be sticking around over the long haul or if they’ll have to close their doors at some point. For instance, if you’re doing well on Facebook and Twitter, but the moment you begin posting to Instagram your results on Facebook and Twitter begin to diminish, it’s a clear sign you’re taking on too much. At the very least, it’s a good idea to register accounts with each. While there, get people to follow you, buy your music and share it on their favorite social network. : savannahhhjai, A post shared by CAYETANA (@cayetanaphilly) on Feb 23, 2017 at 8:09am PST. Let’s be honest: marketing as a musician is tough. While you are by no means compelled to post them, they’re a safe bet for growing your audience if you’re starting from zero. They can even serve as some much-needed escapism for your fans. Post something new, several times per day if possible. Now that you know how easy it is to stock up on content ideas so you never run out of things to post, you’ll also want to consider your social media posting schedule for getting all of that content in front of fans. The app is known for being wildly popular among Gen Z-ers, but we’re already seeing older demographics start to embrace it as well. There are so many ways to generate social media content ideas for musicians. Share. But ever-so-rewarding when it all comes together. Create real, human connections. To get the real answer I asked some of our indie music artists for their opinion on which platform they like best to promote music and why. Google has slowly been buying up Twitter’s developer products. YouTube, Facebook and Twitter are still sure bets though. But that’s not all. Use the embed code to put your releases on your website and get your fans to do the same. 1. Given that it only takes a few seconds to snag a snapshot to post to your Facebook or Instagram story, consider behind-the-scenes shot as a sort of “backup plan” if you don’t have anything else to publish. I know what a lot of other musicians and experts out there are saying. Fighting for the attention of fresh fans. That is, how do you keep your social feed filled with fresh stuff for your followers? The top 10 social media platforms that all artist and creatives will want to consider when marketing and networking. Share Tweet Share Pin. If you have some time to kill, why not record a quick off-the-cuff social video to keep your feed fresh? You’ll gain a lot of traction just by being real and being human on the platform. Use Facebook Live and advertise your top performing posts. this is all of us and always has been If you’re regularly touring or playing shows and not sure how to promote your music on Facebook efficiently, shouting out attendees and posting pictures of your performances is a good start. Think as covers as a sort of gateway to your original music. Artist pages on social media can seem pretty quiet between releases. A low-hanging way to do just that is to post content that takes your followers behind the scenes. Then get our free ‘5 Steps To Profitable Youtube Music Career’ ebook emailed directly to you! Your email address will not be published. Soundcloud. Interact with your fans on Snapchat – it’s the bomb! But it doesn’t have to be so hard! “I feel that social media marketing for music artists isn’t really a topic that’s spoken about. San maximizes his social presence by being accessible on Facebook, Twitter, Instagram and Snapchat (besides … Active social media users totaled a whopping 2.206 billion just in 2015 and has been ... And besides his own music, San posts about things that inspire him, like music produced by other artists and visuals he enjoys. Which social media platform is most effective for marketing your music? But these days, they’ve got a full-blown advertising platform and you can find groups built around practically every interest imaginable. sale storewide over on www.chvrch.esUse the code MVRCHES for 25% off, Posted by CHVRCHES on Tuesday, August 14, 2018. Such posts are windows into your world and are much more entertaining than 99% of what’s probably already in your followers’ feeds. Promoting your latest songs. Connect with fans, discover new music, and share the music you love with your friends. By the same token, it doesn’t take a lot to stand out. Additionally, it’s a smart move to put together frequent fliers and announcements which are perfect for pinned tweets or posts. Perhaps the best tool to come from the rise of social media, the direct interaction … On YouTube, you can upload your videos and share them with a massive community. Vary up your content – graphics, photos, videos, quotes, etc. Effortlessly plan, create, manage and deliver social content and campaigns as a team. Tough luck. Two-thirds of social media users agree that they discover new artists on social media, and nearly 60%are visiting online streaming services/platforms to listen to music after they see an update, tweet or post. Finally, a brilliant move for gaining traction on YouTube as a musician is to publish cover songs. Publish new music on an ongoing basis. Make no mistake: social media isn’t some sort of silver bullet for musicians with stars in their eyes. A post shared by YEAH YEAH YEAHS (@yeahyeahyeahs) on Jun 4, 2018 at 8:15am PDT. That seems to be the big question everyone is asking me lately. Use advertising to boost views on your highest performing videos. Last Updated on September 10, 2018 By David Andrew Wiebe Leave a Comment. Nowadays, if you (artists) don’t have a strong presence on digital platforms you will hardly get anywhere. But don’t rely on social media as … But I often ask myself if it’s worth the time and effort if I can’t at least get someone to visit my website. That way, anyone visiting your profile can know exactly what you have going on. Besides, an optimized social presence can signal your status as a professional. Upcoming album? Learn best practices. You don’t need to be on every network. Use other social networks, your website and your email list to direct traffic to your Bandcamp page. Instagram has quickly risen to become one of the most relevant social media tools for artists simply by being a vehicle for photos and videos with statistically more hits and reach over text posts on Facebook and Twitter. It is also a place where artists can share their music. Both features let you reduce the amount of time you need to spend each day just figuring out what to post and when to post it, so you can spend more time on everything else on your to-do list. Really, it’s okay. It doesn’t do you a whole lot of good to have 10 followers here, 15 followers there, two followers over here, and so on. Don’t neglect valuable real estate such as your cover photos, too. The social media phenomenon has had a profound effect on how businesses run. Tough luck. How to succeed on Instagram: Post something new, several times per day if possible. While it might not be a big deal to you, shout-outs can make fans feel positively starstruck and encourage them to be even more loyal followers in the long-run. Sure, you can share photos and get people to look at your profile. While there, get people to follow you, buy your music and share it on their favorite social network. Musicians sometimes ask whether they should have a profile, fan page, or both. Making sure you’re set with how to promote your music on YouTube can help ensure you’ve got visibility on the best channels. He has started record labels, distribution … We’ve put together a list of what we believe to be 5 of The Best Social Media Sites for Musicians to get you started. Whether you’re traveling across the country or just sitting in the studio, don’t neglect the power of a candid snapshot.